how we start.

Every project begins with a walkthrough.
Every project begins with a walkthrough. This is a dedicated session to establish where you are and what you need next. It ensures that whether we’re building from scratch or evolving a brand you already love, the design is rooted in a strategy that actually works for your business.

in this initial session we look at:

  • the current landscape: Understanding how your brand lives in the world today, both digitally and physically.

  • The customer Journey: A walkthrough of how people find and interact with you. We make sure that any update to a touchpoint feels seamless and intentional.

  • the Creative goal: Defining the specific story we need to tell and the audience we are building for.

  • the scope of work: Establishing the right path forward—whether that’s a foundational build, a targeted system update, or an ongoing creative partnership.

let's get started

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frequently asked questions

Why do I need "Creative Direction" instead of just a designer?

A designer follows a brief; a Creative Director helps you write it. I look at the big picture—your voice, your visuals, and your advertising mindset—to make sure every part of your business is moving in the same direction.

How do we get started?

We start with a walkthrough. You don’t need a 50-page business plan or a perfectly defined goal to reach out. We’ll sit down, look at the moving parts together, and figure out the path that gets you back to your craft.

What does a branding project actually look like with you?

We start by clarifying your vision. It’s not just about a logo; it’s about creating a cohesive visual language—typography, colour, and art direction—that feels as intentional as the work you do. I provide the full toolkit you need to keep things consistent across your website, your print materials, and your socials.

Is branding more than just a logo?

A logo is just one piece of the puzzle. Branding is about your foundation: your voice, your story, and your systems. We clarify these first so that when we get to the visuals, they are backed by a strategy that means something.

What if I’m struggling to articulate what my business's "why" is?

That’s exactly why we start with a walkthrough. When you’re close to your work, it’s hard to see the big picture. I help you translate your passion into a clear, professional narrative that actually resonates with your customers.

Do you offer ongoing support?

Yes. Many of my clients prefer an ongoing partnership to handle the day-to-day creative and technical needs. I act as your dedicated creative department—handling site updates, new visuals, and strategy—so you never have to worry about the "technical noise" again.

How long does a typical project take?

Every project is different, but a foundational brand and digital home typically take 4–6 weeks. I value intentionality over rushing, but I move with purpose once we’ve found our direction.

How much does it cost?

Projects typically start at $4,000 for foundational work. For focused tasks or specific audits, we can discuss a flat fee that fits where you are in your journey.

is my business too small (or too big) to work with you?

I work with independent businesses at all stages. Whether you’re just starting to follow a dream or you’ve been growing for years and feel like your brand hasn't caught up, I’m here to help. If you care about your craft and want your brand to feel as intentional as the work you do, we’ll be a great fit.

do you work with people outside of toronto?

Yes. While I love the Toronto creative community, I work with people following their passions all over the world. As long as we can jump on a video call and have a coffee, the distance doesn't matter.