Work

2

wmc.shop

e-commerce strategy + architecture
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wmc soundcheck

Editorial Strategy + Digital Systems
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selected work.

A look at some of the websites, visual identities, and creative projects I’ve built for artists and founders. Whether it’s a global artist site or a small-batch print project, I handle the technical and creative heavy lifting so you can get back to the parts of your business you actually enjoy—leaving you with one less thing to worry about.

  • Websites from first draft to live launch.
  • branding that matches your work.
  • print and digital assets for cohesive visuals at every touchpoint, online and off.
nonstop management
Development & Build

Translating high-fidelity design into a high-performance WordPress ecosystem. I was brought on to execute a  designer-led mockup, ensuring pixel-perfect precision and a seamless backend experience.

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mother mother
Official Artist Site

Executing a cohesive digital strategy for a multi-platinum evolution. I managed the design and build that captures the band’s unique aesthetic while driving performance .

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private commision
Bespoke Print Identity

An exploration of texture and typography. I designed a comprehensive invitation suite featuring vellum overlays, gauze ribbon, and wax-seal closures—managing the entire production process from digital design to physical assembly.

jade lemac
Official Artist Site

Crafting a digital home for one of pop’s most authentic new voices. I designed a high-fidelity presence that mirrors Jade’s genre-bending sound—blending raw vulnerability with a modern, mobile-first architecture to support her global community and viral momentum.

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billy talent
Official Artist Site

Modernizing the digital home for one of Canada’s most iconic rock bands. I managed the design and architecture to support a high-traffic ecosystem, and a direct-to-fan experience that honors their 30-year legacy.

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sheet happens publishing
social video assets

Bridging the gap between brand identity and retail conversion. I produced a series of Boxing Day video assets tailored for cross-platform engagement, ensuring the technical execution reflected the physical products being sold.

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roderick porter
Official Artist Site

Designing and building a streamlined digital home for a rising voice in alt-hip-hop. I handled the design and technical setup to create a focused, high-impact presence that matches his aesthetic and keeps the focus on the music.

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visual systems + digital design

Designing a unified visual language for Warner Music Canada’s editorial outreach. I developed a consistent asset system to announce and promote new singles, ensuring a cohesive "label-first" experience that prioritizes brand recognition over disparate artist styles.

e-comm activation
creative direction

Creative direction for a downtown Toronto e-commerce shoot. I translated the brand’s vision into a cohesive visual strategy, managing the art direction and on-set execution to produce a suite of elevated digital assets.

e-comm activation
creative direction

Creative direction for a downtown Toronto e-commerce shoot. I translated the brand’s vision into a cohesive visual strategy, managing the art direction and on-set execution to produce a suite of elevated digital assets.

ikky
Official Artist Site

A custom-built digital home for the world-class producer. I handled the end-to-end architecture—merging a high-end editorial aesthetic with a seamless, mobile-first experience to house his global discography and tour updates.

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chani nattan
Official Artist Site

Building a digital ecosystem for a global lyrical virtuoso. I designed a high-performance home to anchor Chani’s viral impact—bridging the gap between his Surrey roots and 100M+ worldwide streams with an editorial-first architecture.

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e-comm activation
creative direction

Creative direction for a downtown Toronto e-commerce shoot. I translated the brand’s vision into a cohesive visual strategy, managing the art direction and on-set execution to produce a suite of elevated digital assets.

ikky
Official Artist Site

A custom-built digital home for the world-class producer. I handled the end-to-end architecture—merging a high-end editorial aesthetic with a seamless, mobile-first experience to house his global discography and tour updates.

visit site
Ready to get started?

You’ve done the heavy lifting of bringing your vision to life. I’m here to ensure the world sees it exactly as you intended. Let’s sit down and find a sophisticated, sustainable way forward.

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